Some of the qualities Mumford seeks to instill in athletes — self-confidence and a reduction in negative self-talk — are goals of traditional sports psychology. But Mumford’s approach is different. “There are sports psychologists, but they never participated in sports, and they don’t really get it, in my opinion,” says Al Skinner, the former BC basketball coach who was recently hired as coach at Kennesaw State University. “They’re book-read; they’re sitting on the perimeter asking questions . . . [and often] they’re not very good in the locker room.”
Read more from the Boston Globe Magazine's feature story on George's work online and in print this Sunday.